About Us

We're a small brand based in Apex, North Carolina. In 2014, we started our business with one product. Fast forward five years, and we still make only a handful of products, each well-made with thoughtful attention to details. For us, creating gear is all about combining functional materials with timeless design.

Functional Materials
At our core, we're material nerds. Every product we create starts with developing materials that truly perform for the end use of that product. The majority of fabrics we use are custom developed for us by specialty manufacturers. We dig deep into the operations and work with suppliers across the entire board - from manufacturing yarn to finishing the product. It's a time consuming process but having visibility from start to finish allows us to create products without cutting corners. This is how we have chosen to build our products and our brand.

Timeless Design
While materials drive the technical performance of our products, through design we add functionality, utility and a sense of identity. Commonly, design is thought of as aesthetics but that's hardly the case. We deliberately make our products appear simple so that you can wear them without restrictions; they're not meant to stand out but rather blend in. From the type of stitching on each panel to how a product looks when turned inside out, we care about and consider details that others don't.

Of course, the best way to understand our products is to experience them first hand. Start with any of our core products - t-shirts, underwear, or socks. If you're more adventurous, check out our concept products where we experiment with gear that are not strictly sportswear. Whatever you choose, I believe you'll feel the difference.

Sam Mazumdar
Founder

We're a small brand based in Apex, North Carolina. In 2014, we started our business with one product. Fast forward five years, and we still make only a handful of products, each well-made with thoughtful attention to details. For us, creating gear is all about combining functional materials with timeless design.

Functional Materials
At our core, we're material nerds. Every product we create starts with developing materials that truly perform for the end use of that product. The majority of fabrics we use are custom developed for us by specialty manufacturers. We dig deep into the operations and work with suppliers across the entire board - from manufacturing yarn to finishing the product. It's a time consuming process but having visibility from start to finish allows us to create products without cutting corners. This is how we have chosen to build our products and our brand.

Timeless Design
While materials drive the technical performance of our products, through design we add functionality, utility and a sense of identity. Commonly, design is thought of as aesthetics but that's hardly the case. We deliberately make our products appear simple so that you can wear them without restrictions; they're not meant to stand out but rather blend in. From the type of stitching on each panel to how a product looks when turned inside out, we care about and consider details that others don't.

Of course, the best way to understand our products is to experience them first hand. Start with any of our core products - t-shirts, underwear, or socks. If you're more adventurous, check out our concept products where we experiment with gear that are not strictly sportswear. Whatever you choose, I believe you'll feel the difference.

Sam Mazumdar
Founder